So, if I said that I read a book a week I’d be lying. I actually read more like 3-5 books a week. Lately, I’ve immersed myself in sales, advertising, copywriting, and marketing. They’re interrelated fields and the pieces are really starting to come together for me like a coherent wad of gum, ready to stick to my next copywriting project and make it bounce.
Today’s post isn’t going to be about gum, though.
Today, I want to talk about being authentic and how that translates into confidence and thus success.
Let’s break that down again: Authenticity => Confidence => Success.
See, I’ve immersed myself in the works of Grant Cardone lately. If you haven’t read his stuff, you’re really, really missing out. Cardone tends to repeat himself a lot, and so if you read all of his stuff you’ll hear the same gems over and over. But his gems are good and worth repeating, so there’s that.
In one book I’m listening to (it’s worth buying the audio copy for the extra rants he goes on), Sell or Be Sold, Cardone talks about being authentic and how it impacts your ability to sell. He calls it “being sold”. That is, you have to “be sold” on everything in your life in order to sell others. You have to be sold on the product you’re selling, on how you’re doing it, and on why you’re doing it. If you don’t believe in the product, you can’t sell it well. If you wouldn’t buy it yourself, you can’t possibly sell it.
That principle is very, very powerful when you’re trying to sell yourself. All of the times I’ve failed in selling myself have been times where I didn’t believe in myself.
Let’s make it personal:
I’ve tried a lot of careers in my decade of work. (I list a few on them in a LinkedIn post I wrote.) It’s not that I wasn’t committed to them, per se. It’s just that they were off somehow. I wasn’t sold on the idea of them being my career. And neither was anyone else, of course. I’d spend six to nine months trying out the career. I’d read everything about the topic and attempted to “sell” myself and others on the idea. And strangely, no one responded. Why? Because somehow, they could send I wasn’t sold. There was some incongruency and they didn’t feel it. And their feedback caused me to reexamine what I was doing, which allowed me to move a little bit closer to what I truly should have been doing with my career.
We all possess a unique viewpoint and a unique experience. Even if you’re a copywriter or a marketing consultant or an IT consultant like I am, you won’t do the job like I do. And I definitely won’t do it like you do. And that’s a good thing. It means that we all have something unique to offer the world. If you are in any way tapped into who you are as a person (and most people are, even a little bit), then there is no fear that you have nothing to offer.
You are not a commodity. Stop accepting commodity treatment.
A commodity is something that is indistinguishable from any other. Like corn, or steel, or wood. You are not a commodity. You are a unique, valuable person that has a unique service to offer the world.
And until you embrace this, you likely won’t achieve success at the levels you truly deserve.
Be authentic already. Be YOU. No one gives a crap anyway, so why please the people who don’t care? You have a difference to make. Embrace your YOU-NESS already, whatever it is.
When you’re able to be authentic, you are able to be sold on yourself. When you’re sold on yourself, you will be more confident. Your pitch will sound genuine because it is genuine. You’ll mean it when you say that you can do the job. You’ll go from asking someone for the role to presenting yourself confidently as the solution. And you’ll mean it, and they’ll see it. Or they won’t, in which case it wasn’t a good fit anyway. You’ll go from desperation to confidence, from confidence to success.
Ladies, especially: it’s not being a bitch to say you deserve steak instead of meat-flavored tofu.
You are not a commodity. Repeat it to yourself. Ink it on your body. Write it on your wall.
Say it: I am not a commodity. I will not accept commodity treatment. I will not deliver commodity-level results. I am unique. I am valuable. And I make a difference in the lives of others.
Ta ta for now,
Some of Grant’s books*:
* This post contains Amazon affiliate links. The content contained herein, however, is FREE.