Articles by Lynn Swayze
TL;DR: Over the course of this article I’m going to describe the most common website flaws for consultants. There are many (including some that yours truly engages in), but these are the most likely to harm your long-term profitability. These are: a lack of an...read more
Toddlers are like a walking 20 questions machine. They eat, poop, and ask questions.
“Why do I have to go to bed?”
“Why does Fido do that?”
“Why do I have to eat dinner before dessert?”
“Why is there a ceiling?”
Entrepreneurs like you and I are a tough bunch. We have big dreams and we don’t listen to the wet noodles who tell us it “can’t be done” or that “no one makes money doing that”. We keep going and do what we have to do, right? So...read more
The other day on my email list I talked about my “lessons learned” philosophy on life. If you didn’t read it, here’s the short gist: 1. Life is a constant stream of monkey wrenches, failures, and plain old things not working (among the good...read more
Table of Contents: I. What is a Copywriter? II. Copywriting: The Dream III. Copywriting: The Reality IV. My Average Day V. How to Get Started as a Copywriter VI. Conclusion & Resources What is a Copywriter? A copywriter is someone who creates written marketing...read more
Table of Contents: I. Why do we engage in hourly billing? II. Why don’t big names engage in hourly billing? III. What’s the risk of hourly billing? IV. Price Anchoring V. How to Sell Using Price Anchoring (Quick 3 Steps) VI. Conclusion & Resources Why...read more
Table of Contents: I. Why is Pricing So Hard? II. Pricing is all Mindset III. It’s Not Your Fault IV. Price Anchoring V. How to Sell Using Price Anchoring (Quick 3 Steps) VI. Conclusion & Resources Why is Pricing so Hard? One of the most burning questions I...read more
Lynn Swayze is a copywriter, content marketer, author, publisher, and Master Herbalism student. She can be hired for writing (any) or marketing consulting on a per-project or retainer basis.
Lynn is an excellent writer and she created a lot of value for [our company] through her copywriting, technical writing, and editing for internal and marketing initiatives, including the company blog. She is very driven and has pushed herself to learn a variety of technical skills including HTML, programming, and SQL Server. Her strength is finding problems and identifying repeatable procedures to solve them. Lynn has a good understanding of operations and was a pleasure to work with.Michael Dowden
I worked with Lynn at Moser Consulting. Lynn is a deep thinking, well-focused individual who is passionate about what she does. When faced with a project, she digs deep into the nuances of process, requirements, and production needs/wants/goals to provide successful solutions to client problems. She is a pleasure to work with; always kind, open, attentive, and positive. Everyone loves working with Lynn. A self-starting, self-educating, eloquent communicator such as Lynn is a must have in any organization, at any level. I’d highly recommend Lynn for any and all future employment opportunities.Marc Lane
Lynn was a great part of our team and always put forth her best effort. She has a great ‘can-do’ attitude and looks for ways to not only help move projects to fruition but to also add value towards the project goals. One of her greatest talents is her ability to learn and adapt. This enables her to tailor her already impressive skill set to be an even better fit to the project that she is working on. Any project or team would be lucky to have Lynn as a part of it.Jack Mansfield