Technology Copywriter Lynn Swayze

When it really IS all about you

Entrepreneurs like you and I are a tough bunch. We have big dreams and we don’t listen to the wet noodles who tell us it “can’t be done” or that “no one makes money doing that”. We keep going and do what we have to do, right? So...

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Goal Setting Like a Guru

The other day on my email list I talked about my “lessons learned” philosophy on life. If you didn’t read it, here’s the short gist: 1. Life is a constant stream of monkey wrenches, failures, and plain old things not working (among the good...

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Day in the Life of a Copywriter

Table of Contents: I. What is a Copywriter? II. Copywriting: The Dream III. Copywriting: The Reality IV. My Average Day V. How to Get Started as a Copywriter VI. Conclusion & Resources What is a Copywriter? A copywriter is someone who creates written marketing...

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Hourly Billing is the Tool of Satan

Table of Contents: I. Why do we engage in hourly billing? II. Why don’t big names engage in hourly billing? III. What’s the risk of hourly billing? IV. Price Anchoring V. How to Sell Using Price Anchoring (Quick 3 Steps) VI. Conclusion & Resources Why...

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How to Figure Out What You Should Charge

Table of Contents: I. Why is Pricing So Hard? II. Pricing is all Mindset III. It’s Not Your Fault IV. Price Anchoring V. How to Sell Using Price Anchoring (Quick 3 Steps) VI. Conclusion & Resources Why is Pricing so Hard? One of the most burning questions I...

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What I Do

I help entrepreneurs make more money via direct response copywriting and time-tested marketing strategies.

Things like ads, email campaigns, landing pages, and sales letters are what I do best.

I also consult on pricing strategy for consultants. I’m especially fond of helping consultants move from an hourly model to a value-based pricing model.

Lynn is a talented and dedicated writer, and she is consistently seeking ways to grow and improve in her craft. She is a rare combination of talent, intelligence, and diligence with an easy going personality that makes her a pleasure to work with.

Chris Spangle

Web Director, Bob & Tom Show

Lynn Swayze is a phenomenal talent! Very multifaceted in the Technical Writing aspect, and has unmatched editing and copywriting skills! There are talented people out there, but Lynn provides the kind of talent and expertise that make her candidacy to employment dominant! You will get your bang for the buck here! I highly recommend Lynn Swayze for anything that involves Technical Writing and Copywriting! Unmatched talent here!

Ray Embry

Senior Consultant, Embry Consulting

Lynn is an excellent writer and she created a lot of value for [our company] through her copywriting, technical writing, and editing for internal and marketing initiatives, including the company blog. She is very driven and has pushed herself to learn a variety of technical skills including HTML, programming, and SQL Server. Her strength is finding problems and identifying repeatable procedures to solve them. Lynn has a good understanding of operations and was a pleasure to work with.

Michael Dowden

Senior Consultant & Speaker

I worked with Lynn at Moser Consulting. Lynn is a deep thinking, well-focused individual who is passionate about what she does. When faced with a project, she digs deep into the nuances of process, requirements, and production needs/wants/goals to provide successful solutions to client problems. She is a pleasure to work with; always kind, open, attentive, and positive. Everyone loves working with Lynn. A self-starting, self-educating, eloquent communicator such as Lynn is a must have in any organization, at any level. I’d highly recommend Lynn for any and all future employment opportunities.

Marc Lane

Business Analyst, Eli Lilly & Co

Lynn was a great part of our team and always put forth her best effort. She has a great ‘can-do’ attitude and looks for ways to not only help move projects to fruition but to also add value towards the project goals. One of her greatest talents is her ability to learn and adapt. This enables her to tailor her already impressive skill set to be an even better fit to the project that she is working on. Any project or team would be lucky to have Lynn as a part of it.

Jack Mansfield

Director, Bell Techlogix

Writing Improvement Software