Last night I read a line in a book that I knew you HAD to hear.
It resonated so strongly with me and I’m sure it will with you when you see it.
And before I share it, I want you to think about how you’d define marketing now.
Is it salesmanship in print, as I defined it in the first video I did with Adam this year in our 365 days of marketing questions?
Is it putting sales messages in front of potential buyers?
Or is it something more natural… and basic to who we are as humans?
Okay, so this quote.
It’s by Joe Vitale. Joe calls himself a “spiritual marketer”. He’s written books like Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Wordsand The Key: The Missing Secret for Attracting Anything You Want.
And in another book of his, The Awakening Course: The Secret to Solving All Problems, he said,
“Marketing is sharing your love for your product or service with the people who most want to hear about it, and who will most welcome it when they do hear about it.”
Let’s read that again:
Marketing is sharing your love for your product or service with the people who most want to hear about it, and who will most welcome it when they do hear about it.
I just love that, don’t you?
It sure beats all the hype-based, trickery-based marketing I see online anymore.
You know, the type of marketing built by people you wouldn’t want to have coffee with in real life… let alone online.
Yet too many entrepreneurs avoid the hype by sucking all the passion out of their marketing, thinking that’ll be better.
They aren’t telling stories… they’re not defining their uniqueness…
… and they’re certainly not sharing their joy with others.
It’s a shame because we could all use a little more spice and fun in our lives!
If this defines you, this is your call to step up and share your love.
What drives you?
What excites you about your product or service?
Why are you in business in the first place?
If you’re like so many… myself included… you’d do what you do for free if you didn’t have bills to pay.
So why not let your buyer FEEL this excitement?
And if you’re NOT doing what excites the crap out of you, then for the love of all things holy why not?
Life’s too short to live a mundane life or run a mundane business.
And that’s what I believe.
~ Lynn Swayze
Direct Response Copywriter
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