If you read this article to the end, you’ll get at least 8 ways to immediately improve your marketing so you win more bids, get quality clients, and ultimately love your job a bit more than you do now. You’ll also learn more about the “A Pile” theory from Gary Halbert and why commoditization sucks eggs.
Have you ever struggled with pricing your product or service? Then this article is for you. Learn why people object and how to use pricing to land your ideal client or customer.
Have you ever wondered how big sites come up with so much SEO-rich content? I reveal a surprisingly easy way to do what they do and come up with great content quickly.
You want to quit your job. You know what you want to do and how much you want to make. But before you hand in that resume, you MUST do these five things.
Over the course of this article I’m going to describe the most common website flaws for consultants. There are many (including some that yours truly engages in), but these are the most likely to harm your long-term profitability.
Table of Contents: I. Why do we engage in hourly billing? II. Why don’t big names engage in hourly billing? III. What’s the risk of hourly billing? IV. Price Anchoring V. How to Sell Using Price Anchoring (Quick 3 Steps) VI. Conclusion & Resources Why do we engage in hourly billing? Tell me: What do all the “gurus” say you should focus …
Table of Contents: I. Why is Pricing So Hard? II. Pricing is all Mindset III. It’s Not Your Fault IV. Price Anchoring V. How to Sell Using Price Anchoring (Quick 3 Steps) VI. Conclusion & Resources Why is Pricing so Hard? One of the most burning questions I had when I first got started in consulting was, “How much do …