FAQ

Frequently Asked Questions

 

What’s in it for me as a direct response marketing agency?

As a direct response marketing agency, you’ll get a freelancer you can call on when you need more help. I’ll be there when you need it… every time. Unlike an employee, you won’t have to guarantee me work. Consider me your go-to when your on-site copywriter flakes or after you land that new rush job. Contact me today to get the process started.

What’s in it for me as a direct response marketing department?

As a direct response marketing department, you’ll hire a copywriter able to fill in the gap quickly and effectively. My specialty is direct response copy. I don’t do graphics, or marketing strategy, or user interface design… so I won’t step on your toes. I only do what I’m good at, which is the copywriting. You’ll get someone who’ll bring her “A Game” to every meeting, who’ll ask insightful questions, and who’ll produce clean, production-ready work each time.

Where can I see samples of your work?

My portfolio contains samples. Click here to view them.

 Can you work with clients anywhere?

Yes! You do not need to live near me in order to hire me to write for you. I’m in Indiana and all of my current clients are remote. Which means I regularly work with clients like you to discuss needs via Skype, phone, email, and Slack. I can join in on meetings as needed to present briefs, discuss upcoming campaigns, and dissect copy.

What’s the biggest problem you solve?

The biggest problem I solve, ultimately, is growth.  You need to attract more clients, sell more of your product or service, and ultimately see the bank account grow a little bigger at the end of each month.

How much do you charge for direct response copy?

For agencies or marketers who have ongoing work, I charge $50 an hour. For longer pieces or more traditional direct response packages, I charge a flat rate. See my Fees page for more information.

What are your payment terms and conditions?

Half the payment is due when the project starts. The remainder is due at an agreed upon date. The project completion date is typically a month after the project start date. For agencies and companies who need regular contract work, payment is due every 14 days.

Do I get the copyright (rights) to the copywriting When you write for me?

Of course! When the invoice has been paid, you own the copyright the copy. I reserve the right to use the published work as samples for my own portfolio.

What’s the best way to reach you?

Whichever method is best for you. Call me at +1(317) 296-1627 and leave a voicemail (I’ll respond with 24 hours). Or email me at lynn (at) lynnswayze.com. My skype is lynnswayze@outlook.com and my Twitter is @lynnswayze.

Who is your ideal client?

As a direct response copywriter, I work best within the direct response world. When I work with those who already understand and appreciate direct response, I get to do the kind of work I enjoy the most. Direct response marketers understand the value of hiring the right copywriter for the right job and know how to make copywriting work for their projects.

I’m looking for:

  • Direct response marketing agencies
  • Information marketers
  • Direct response publishers

Isn’t direct response copywriting outdated or old school?

Not at all. Direct response is an approach to advertising that is based on measured, immediate results. While it’s true that direct response is used in “old school” methods such as sending a sales letter, that isn’t all that direct response can do.

Here’s an example for you: I once saw an ad for a “direct response copywriter” that paid about $60K. This organization obviously used and valued direct response copywriters. The company? None other than “Digital Marketer”!

 Why do you like direct response so much? What’s wrong with branding?

First of all, there’s nothing wrong with “brand” marketing. It’s just not the most direct route to boosting your revenue NOW. You could wait months to years before brand marketing and blogging get you results. A single direct response campaign could return anywhere from 20 to 1000% return on investment…. within moments of launch.

I chose to focus on the type of marketing and writing that delivers the most value for my clients. That’s my job… which is only one component in a larger marketing machine. I’d rather join the profitable part and prove my seat at the table.

Who are your favorite direct response copywriters?

My favorites have had the most influence on my copywriting career: Gary Bencivenga, John Carlton, Kevin Rogers, Jon Benson, and Dan Kennedy. I regularly rub shoulders with some pretty amazing copywriters over at Copychief.com, but they’re not big names…. yet. They’ve influenced me as well.