Masterclass with Lynn Swayze

Watch this valuable 1 hour Masterclass with "The Expert's Copywriter" Lynn Swayze to know how to use the Sophistication Spectrum and  "awareness levels" to Immediately improve your expert brand's campaign results. Having these concepts applied to their business, clients have gotten results like 10X More Booked Calls, a $1M Project from ABM within 90 days, 7X ROAS, and more... now, it's your turn to leverage Lynn's insights for your gain!

Watch on demand (it's free!) →

Hi, I'm Lynn Swayze

I help mission-driven Professional Services Providers & Experts grow their Expert Brand by optimizing three key areas:


  • Mindset: uncovering your vision/mission, removing resistance, releasing limiting beliefs and fears, and becoming more comfortable with marketing your services
  • Messaging: developing your offer and brand voice in alignment with your values and your bigger mission 
  • Marketing: turning that messaging into sales-generating content which align with your values and what your ideal audience needs to see in order to book a call with you

My industry-leading clients have shortened their sales cycles and dramatically increased their revenue all thanks to OfferTherapy™ and the powerful, authority-building positioning and confidence my system gave them. 


Whether you're just getting started on the journey to growing using marketing OR you're looking to level up what your team is doing, this site has resources that can help. (Or, start with the FREE daily newsletter to get insights and inspiration in your inbox.)


And when you're ready, I invite you to join the membership program or hire me as your go-to Marketing Consultant.


To your success,

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OfferTherapy™: Values-Aligned Momentum for the Mission-Driven Expert Brand

OfferTherapy™ is Lynn Swayze's breakthrough, holistic, and systemized approach to positioning, offer building, messaging, and marketing based on Lynn Swayze's almost 20 years of  marketing and copywriting combined with extensive training in Neuro-Linguistic Programming, hypnotherapy, and psychology. Once you understand OfferTherapy™, you’ll understand how and why certain tactics work, how to build any offer from scratch, and how to leverage your 12 Messaging Factors™ in your marketing messaging and sales outreach for more booked calls, faster sales velocity, and higher deal sizes for your Expert Brand.

01

mindset

Remove resistance that holds you back from building your profitable offer and expert positioning + harness the power of the Mind for better results.

explore mindset→

02

messaging

Align your 12 Messaging Factors™ to build your competition-proof offer and messaging that'll form the basis of your marketing efforts.

explore messaging→

03

marketing

Launch your Irresistible Lead Magnets, Marketing for a Year™, and Sales Empowerment™ Campaigns to scale your Expert Brand.

explore marketing→

"A Delight to Work With..."

Explore Working with Lynn 1:1

When You Need More Leads, Sales, & Revenue for Your Expert Brand...
You Need Lynn Swayze

Since Lynn's first marketing job in 2005 to the present, The Expert's Copywriter™ + OfferTherapy™ Founder Lynn Swayze has quietly and consistently brought massive upgrades and improvements to every Expert Business she's touched thanks to her Systems and Behind-the-Scenes Energetics...
  • In 2015, when an 8-figure information marketer needed to hire two new copywriters for his team. One was an in-the-trenches financial copywriter. The other was a new female copywriter. In every test, the new copywriter out-pulled the “industry insider” every time. That newbie copywriter was Lynn.
  • In 2017, when a brilliant software consultant wanted to turn a "side gig" of $10K a month with no established marketing into an organization capable of hiring a whole team, little did he expect his 5-figure investment in one woman would immediately create $36,000 a month in new contract work and allowed him to hire 5 people a mere three months later. That woman was Lynn.
  • In 2020, When an agency wanted to improve a campaign for their financial info-marketer client, little did they know that their strategist's email and funnel updates would result in a 10X increase in webinar registrations and "too many calls booked"... resulting in them having to turn off their booking calendar! That strategist was Lynn.
  • In 2021, When a $30 million ARR IT staffing agency wanted to transform their business and create a sales machine, little did they know that their 5-figure investment in a marketing strategist would result in their "biggest project to date" - a $1 million dollar staff augmentation project within 90 days of launch where before, marketing had never worked. That strategist and copywriter was Lynn.,
  • In 2022, when one $5M/year agency needed to WOW their info-marketing, coaching, and professional services clients with converting copywriting and strategy, they pulled out their Senior Copywriter to get the job done... getting results like 7X ROAS, a $1M revenue campaign, and more. That Senior Copywriter was Lynn.
  • In 2024, when one $10M/year information marketer and coach in the legal space wanted to increase their marketing velocity and output so they could optimize their campaigns results and close more sales, they knew they needed someone who could get Brand Voice and manage the writing team while remaining true to the brand's values. The result? 10X more booked calls per campaign and month after month of their best sales yet. That Brand Voice Copywriter  + Strategist was Lynn.
More Praise & proof for lynn swayze

"Amazing!" 
- Tony Policci, Copy Avengers

"Beast copywriter"
- Todd Brown, E5 Method

"She'll knock your socks off!" 
- Aaron Crocker, Senior Copywriter

"Truly an expert in all she does!" 
- Daniel Green, Tier 11 / Konscious Keto

"Talented and dedicated writer." 
- Chris Spangle, Bob & Tom

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