Hi, my name is Lynn Swayze and
I'm a Marketing Automation Technologist.
As someone who specializes in marketing strategy and automation for IT consulting firms and family lawyers, I help busy professionals connect their marketing, revenue, and technology quickly, affordably, and without having to hire a whole team to get it done.
For example, my clients have had the choice: hire a marketing firm for $150 an hour at $10,000+ a month OR... hire me for $75 an hour and get the same expert help at a fraction of the cost and with less "agency overhead".
As a result, my clients are able to quickly launch omni-channel marketing campaigns, generate more and higher quality leads, and segment and target their leads more effectively... all for a fraction of the fee.
Which means more revenue and profits at the end of the day.
As a Marketing Automation Technologist...
I help busy marketing leaders and business owners who need to connect the technological dots quickly, affordably, and without having to hire a whole team to get it done.
I'm experienced in creating direct response and inbound lead generation and nurturing funnels using:
In practice, this means I help digital marketing leaders...
- Define a digital marketing strategy for targeting, attracting, nurturing, scoring, and closing leads for your organization
- Identify the technology stack most conducive to your goals, existing tools, and budget, regardless of my personal affinity or "partnership" with a tool
- Generate requirements and a project plan for the technology implementation
- Audit and clean up an existing CRM or marketing automation instance, including clean out contacts, update and optimize properties, and document workflows
- Build lead magnet funnels, opt-in forms, and follow-up email sequences
- Build dashboards and reports for determining the success or failure of a campaign
- Write conversion-oriented, SEO-friendly content and copy
- Review existing copy written to make it stronger and more conversion-orientated
- Perform SEO research to identify target key phrases and potential content ideas
- Create an automated lead scoring automation using marketing automation tools such as ActiveCampaign, HubSpot, and Salesforce
Ready to discuss your next marketing project?
When you're interested in having a conversation about if we're a good fit, fill out the form below and my partner will get back to you shortly with more information and the next steps. Please be sure to include information such as your timeline, technology stack, and goals in your message.