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Direct Response Copywriting

Master Copywriting the “Slow Way” with This Book

by Lynn Swayze 

January

12

2022

One of the best books about copywriting I've ever read has nothing to do with copywriting or being a better copywriter. In fact, I'm not sure [ read more...]

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Direct Response Copywriting, Offer Development

The MOST Important Element in Marketing (It’s NOT Copy)

by Lynn Swayze 

January

10

2022

When I work with business owners, I find that there’s one element which separates the successful from the unsuccessful. This difference is so critical to project [ read more...]

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Direct Response Copywriting, Lead Generating Funnels, Offer Development

How the “Messaging Gap” Made My Agency Client $1 Million Dollars

by Lynn Swayze 

August

21

2021

Eugene Schwartz "Awareness Levels" turned into a flow that helps you understand copy. I talk a lot about what I call the "Messaging Gap", which is [ read more...]

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Direct Response Copywriting, Positioning

The Marketing Messaging Gap Costing You Leads and Sales (or, why your sales works but your marketing doesn’t)

by Lynn Swayze 

July

20

2021

By Direct Response Copywriter Lynn Swayze (January 2022 Edit: I now say that the levels are Unaware, Desire Aware, Problem Aware, Solution Aware, and Product Aware. [ read more...]

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Book Funnels, Direct Response Copywriting, Lead Generating Funnels

How to Understand Funnels

by Lynn Swayze 

April

7

2021

by Direct Response Copywriter Lynn Swayze What is a Funnel? If you've been in marketing for any length of time, you've heard the term [ read more...]

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Direct Response Copywriting

The Five States of Awareness According to Eugene Schwartz’ Breakthrough Advertising

by Lynn Swayze 

September

10

2020

Let’s say you’re a consultant, advisor, coach, solution provider, or head of an agency or firm and you have one task: Attract more qualified, ready-to-buy leads [ read more...]

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OfferTherapy™ by Lynn Swayze

Helping consultants, coaches, and agencies transform from commodity service provider to an
in-demand expert in their niche. 

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