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One of the best books about copywriting I've ever read has nothing to do with copywriting or being a better copywriter. In fact, I'm not sure [ read more...]
When I work with business owners, I find that there’s one element which separates the successful from the unsuccessful. This difference is so critical to project [ read more...]
Eugene Schwartz "Awareness Levels" turned into a flow that helps you understand copy. I talk a lot about what I call the "Messaging Gap", which is [ read more...]
By Direct Response Copywriter Lynn Swayze (January 2022 Edit: I now say that the levels are Unaware, Desire Aware, Problem Aware, Solution Aware, and Product Aware. [ read more...]
by Direct Response Copywriter Lynn Swayze What is a Funnel? If you've been in marketing for any length of time, you've heard the term [ read more...]
Let’s say you’re a consultant, advisor, coach, solution provider, or head of an agency or firm and you have one task: Attract more qualified, ready-to-buy leads [ read more...]
