Have you ever wondered how copywriters seem to get inside the head of their ideal buyers and write copy that just sounds right? And how they can make their clients millions with the right traffic, offer, and copy? Maybe you haven’t. But if you have, I want to spill the beans about the “woo woo”

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Congratulations – you just bought a marketing or sales course. The welcome email has rolled in… you’ve joined the associated Facebook group… and you’re ready to get rolling. If you’re like many, you’ll get about a fifth of the way through before you have a suspicion you are in way over your head. Like a

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Looking to improve your copywriting skills? Who isn’t! If you’re looking to improve your copywriting skills, you will do well to follow the advice of a highly regarded and successful ad genius…

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If you were to ask me which marketing components I’d rather never do without, I’d say that you absolutely must have three: PROOF, PRESTIGE, and PATH. And of these three, the most important (and all-encompassing) is what I call your path, or your STORY. That’s because there is nothing without your story. Even your proof

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Introduction If you’ve ever worked with me on a project or read some of my content, you’ll know that I love seeing brands highlight their professionals and boost their own marketing efforts through their employee thought leaders. I’m also crazy about professionals using personal branding to boost their visibility, increase their salary, and become competition-proof. Today’s

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With a complex Customer Relationship Management (CRM) platform like HubSpot, with regular use there’s bound to be a few areas in need of cleanup every now and then. Before you start your next cleanup project, here are a few questions to ask to make sure you’re cleanup up the right things and keeping the data

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