Hey there Dahling,
Do you “Nice-Price”?
When someone you know, admire, or otherwise really want to work with asks you for your price…
And you throw all your price mantras out the window and charge like 1/10th what you should.
Did you really feel good when you were working on the job or delivering the service?
Were you excited about the payout when you counted your dimes for gas at the end of the month?
And more importantly, how did this person receive your work?
If your experience has been anything like mine, the result was lose-lose for both sides.
Never, EVER, have I had a client I gave a “Nice-Price” to come back and be like,
“Oh man, that was the BEST job ever! I’m going to refer you to everyone!”
Nor did they respect me for giving them a “great deal”.
So, I’ve charged as little as $500 and as much as $20,000 for a sales page.
Some of the clients who got the low prices treated me the worst, referred the least, and sometimes even refused to implement. (Which is one of my biggest pet peeves ever, aside from decaf coffee.)
What changed between $500 and $20,000?
Did the quality change all that much? Not as much as you’d think.
Did my personality or the project experience change? No.
What changed was the client’s perception of my work. (And of course, my ability to take more time probably helped, too!)
And it’s not just me who has seen this.
This phenomena has been proven over and over again. And in one case talked about in one of Dan Kennedy’s “No B.S.” books and in this podcast episode on Scientific American…
A group of scientists hooked people up to machines which measured their brain waves. And then, they gave them several wines to taste… sometimes twice in the same study.
The subjects were asked to rate each wine they tasted.
But there was a catch. The scientists also told the subjects how much each wine costs. Prices ranged from $5 to $90. And again, the same wines were presented to subjects more than once, but under different pricing.
Subjects actually reported higher pleasure and greater satisfaction when told the wines were higher priced.
Did you hear that?
Prices directly influenced the perception of quality. On the taste buds.
How is that even possible?!
The same has been proved in all industries and across all products… including pharmaceuticals.
The brain is absolutely amazing, isn’t it?
What this should tell you is that your “Nice-Price” is hurting you AND your client.
And it should tell you that you’re probably charging too little.
And this is exactly why I’m building a program to help you walk through your pricing and finally … once and for all… figure out what you should charge. And feel GOOD about it, too.
If you’re interested in getting your hands on it when it launches, just go here and fill out the form. I’ll put you on the list. I might even slip you a super-secret special bonus, too, when I launch.
All the best,
~ Lynn Swayze
Direct Response Copywriter
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