The “Honest as Comey” Marketing Secret Guaranteed to Reel in Sales Faster than Trump Grabs Scandals By the …
Date: June 9, 2017
Location: On my deck, enjoying the trees…
Dear Friend and Cash-Hungry Entrepreneur,
If you’ve watched the news lately, you’ll know that there’s trouble brewing for the Trump administration. (Whether that’s a “good thing” or a “bad thing” is personal politics, of course.)
And the other day, after a firing and numerous other scandals, Comey testified before court about what he witnessed as an FBI Director under the Trump administration.
He was honest, even to a fault, admitting his failures as an FBI Director in the face of controversy.
It made him come off as more honest than if he’d told just the “good” facts.
That reminds me of how top performing copywriter John Carlton used an “honest” story about a one-legged golfer and transformed it into one of the most famous (and incredibly profitable) ads ever written.
Anyway, Carlton was tasked by this entrepreneur with dreaming up a new ad for an upcoming marketing campaign. Carlton could have gone with the standard stuff – free course, guarantee, makes you a better golfer, blah blah blah. However, Carlton knew that the facts weren’t enough to sell over a ravenous -albeit skeptical – crowd of buyers.
So instead, Carlton dug deeper. He asked the client questions until the client fessed up how he’d discovered the ingenious golf stroke.
The answer? He watched a one-legged golfer use it!
Now, the entrepreneur in question thought it was boring. He’d told the story too many times for it to spark his interest. Carlton knew better, though, and used that hook in his copywriting for stellar results.
Here’s the headline he came up with which continues to incite curiosity in the minds of all who read it:
Carlton was only able to come up with this big idea by digging deep… really deep… and doing more than just “writing copy”.
He performed the kind of in-depth product and market research which discovers what keeps your buyer up at night… what puts a lump in her throat and makes her heart race… what words she desperately wishes you’d tell her so she can finally buy the product she needs.
Now of course, you can do this for your own product. However, to be really effective you’ll need to study (and hand copy) hundreds of old ads…. read dozens of books on direct response strategy… and mentor with gurus in order to get to the level most copywriters you’ll hire can write. All that simply to climb to average.
Or, you could hire someone to save you that hassle and deliver the biggest bang for your buck.
When your product passes through my “Marketing Prescription 20-Step Process”, we’ll discover…
- The captivating hook which cuts through the clutter like a machete, forcing her to read your copy until the very end no matter how many distractions compete for her attention
- The big idea which transforms your buyer from a lukewarm passer-by into a raving fan for what you sell
- The unique positioning which will make your competition completely obsolete
- And much, much more…
All of which means that your next marketing campaign will be a complete success, delivering pages of new leads into your inbox or sales into your shopping cart… GUARANTEED.Are you ready to discover how much more revenue you’d see if you applied proven marketing strategies, the Marketing Prescription 20-Step Process, and my “guaranteed” copy?
To your success,