“It’s becoming increasingly difficult for law firms to stand out in search results…” 

 July 16, 2020

By  Lynn Swayze

"It's becoming increasingly difficult for law firms to stand out in search results..."

I saw this in a Facebook ad today for law firm marketing and frankly, it's TRUE.... to a point...

You see, it's HARD to stand out if you're using the same legalese and language everyone else is using. "We're a {location} law firm helping families navigate divorce..."

As someone who's hired family lawyers, I have to tell you:

If your copy is equally as THE SAME as everyone else...

... then you bet your bottom dollar you won't stand out to potential family law clients looking for an attorney.

Not in ads. Not in site visits. And definitely not on any other platform.

I could swap out the names of most lawyer websites and not be able to tell who's who in many cases.

So it's no wonder legal marketers are claiming things like, "It's so hard to stand out! Buy our lead service so we can send you leads because clearly that's the only option."

But what if instead you had a...

  • "Value First" lead magnet that immediately sucked potential clients into your funnel the pain-free way
  • Compelling, story-driven WHY that was clearly communicated to potential clients
  • A unique, google-proof, competition-resistance "Prestige" element that no one else could copy or steal
  • An easy-to-understand entry offer that lets clients "demo" you and get actual value in exchange for $150 - $300?

Would you stand out then? You bet!

Don't believe for a second that you can't stand out. You can... but you have to step outside the box and not do what everyone else is doing.

If you'd like some help figuring this out, then the first step is to download my free book on lead generation for family lawyers.

Lynn Swayze


Lynn Swayze is a direct response copywriter, marketing automation technologist, and funnel consultant for solution providers, advisors, experts, and info-marketers. When she's not working, she's reading gothic horror or mysteries, hanging with the family, or planting things. Get a free basic Marketing Vault membership here.

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