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Helping Experts Grow Their Expert Brand from Solo Consultantcy all the way to Expert Enterprise by Upgrading their Mindset, Messaging, Marketing.

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The Expert's Journey:

The Commodity Service Provider
The Solo Consultantcy
The Expert Business
The Expert Enterprise

Latest Articles for Experts by Lynn Swayze

#004: The Three Types of Expert Motivation Behind Your Expert Brand

#004: The Three Types of Expert Motivation Behind Your Expert Brand

#003: How to Use Neuro-Linguistic Programming (NLP) in Your Agency Marketing for More Leads, Sales, and Revenue

#003: How to Use Neuro-Linguistic Programming (NLP) in Your Agency Marketing for More Leads, Sales, and Revenue

#005: Why You Should NEVER Market to Unaware Leads (do this instead!)

#005: Why You Should NEVER Market to Unaware Leads (do this instead!)

#021: Two Kinds of Experts (Which will you be?)

#021: Two Kinds of Experts (Which will you be?)

#011: Why Ad Agencies Fail Experts – and What to Do About It

#011: Why Ad Agencies Fail Experts – and What to Do About It

#006: The Sophistication Spectrum: How to Understand Avatars, Align Messaging, and Create Better Marketing

#006: The Sophistication Spectrum: How to Understand Avatars, Align Messaging, and Create Better Marketing