Direct Response Copywriting Services
for Purpose-Driven Brands
Direct Response Copywriting advice drawn from almost a decade of work with information marketers, B2B solution providers, consultants, coaches, and agencies. For HubSpot help, please email me to discuss.
OfferTherapy™ Full Funnel Creation
First of all, if you don't know what a direct response copywriter is or does, I'm probably not the right copywriter for you. But if this warning doesn't dissuade you and you want to know more, feel free to read my Ultimate Guide to Copywriting (it's free and ungated.)
If you DO know what direct response copywriting is . . . or what a good copywriter/marketing strategist can do. . . then we can have a conversation.
Step 1: Diagnostic Call
When we talk, I will ask you questions about your business, your goals, and what success looks like. It's diagnostic and exploratory for a few reasons:
1. It helps us both align on the results you're seeking
2. It helps me know all the data, which helps me give you better advice and thus be more likely to move the needle even further
3. It helps us both explore our fitness for each other
Step 2: Discuss the Investment in Clear and Expected Future Results
Once we both clear on the desired results (what we hope to manifest together!) and the situation, then we can discuss fees. . . which are always going to be a mere fraction of what we hope to get for you.
Projects range from $10,000 to $100,000 depending on the scope, time range, expected involvement, and more. A willingness to share revenues will lower the up-front fee.
Step 3: OfferTherapy™ Deep Dive & Existing Marketing Review
Once I join, I will always perform an OfferTherapy™ Deep Dive to establish your voice, messaging, and unique mechanisms. I will also always review your funnel for easy "stack the deck" optimizations we can make to get you better results immediately.
Step 4: Direct Response Copywriting & Funnel Strategy
After that, what we DO with that research is up to the project. I can write:
- Lead Magnet opt-in page, thank you page, and emails
- "Core Offer" page, such as your course or membership site
- Upsell page copy, such as for a OTO or high-end service
- Marketing emails, such as abandon cart emails, welcome emails, nurture sequences, etc
- Ads for Facebook, Google, LinkedIn, or display
- Webinar script and associated copy
- Book funnels from the book landing page to the high ticket service on the back-end
- Long-form sales page, like for ClickFunnels or landing pages
- Short-form sales pages, like for ecommerce pages for a supplement
- Sales messaging and ABM strategy (e.g., consulting outreach)
I don't tend to do a lot of video sales letters (VSLs), but that's entirely because I don't tend to consume video content myself. I have written a few in the past, and have peers I can pay to help review if this is something you're interested in adding to the project.
If all this sounds interesting, then the best next step is to have a meeting to further discuss.
The fee is generally $9,997 to $49,997 for this service, depending on the scope, complexity, and so forth.
OfferTherapy™ Funnel Refresh
For just $2,997, you'll get:
11 Marketing Factors™ Deep Dive ($1997)
OfferTherapy™ Funnel Review and Refresh ($9997)
OfferTherapy™ Funnel Review Meeting ($497)
Launching Updates Increasing Your ROI/ROAS (PRICELESS)
90-day "Alignment is Abundance" Conversion Guarantee ($4997)
BONUS: One year of Marketing Vault access for you and your team ($1138/ea)
OfferTherapy™ Positioning Session & Messaging Guide (Deep Dive)
We'll spend a few sessions to discover your ideal positioning, research your marketing messaging and buyer pain points, and document your messaging. This service is useful for consultants and agencies who need to clarify their value proposition and scale their messaging, or for experts who are ready to hire copywriters and want to get their messaging out of their heads onto the page.
Turnaround time: 3-4 weeks max
Quick Copywriting/Funnel Review (NO COPY)
Sometimes, you don't need all new copy. You just need to optimize what you already have to "stack the deck" in favor of more conversions. For $997 I will review your funnel and copywriting, offer suggestions for improvement based on my experience and training, and give you detailed feedback on what and how to improve. This doesn't include much copywriting itself, just optimization suggestions.
Turnaround Time: 1-2 weeks
Unique Mechanism Development
Stuck trying to figure out your "Unique Mechanism", "New Cause" or other element for your copy? I can help! One of my favorite things to help with is unique mechanism development. We'll hop on a call and together (or separately), I'll help you come up with a bunch of hooks, unique mechanisms, and big ideas you can use for your copy.
Turnaround time is 1-2 weeks max