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Have you ever wondered how big sites come up with so much SEO-rich content for their site? How they seem to have articles for about any keyword you pop into Google? Or have you wondered how to come up with more content for your site?

Wonder no more!

I’m going to unveil the secret that big websites (think, etc) use for generating SEO-rich content. You can use this same process for any niche site you have or even for your consulting site. Remember that the topics that you want to talk about aren’t necessarily the ones that your buyer (a non technical person, for example) want to read about.

Note: the coupon in the video no longer applies.


Determine your niche and pick keywords

What is your site about? If you’re a technology consultant, this might be your particular technology  niche. The caveat here is that you need to focus on what your buyer is interested in. So if you’re a database professional, you should blog about how databases intersect with businesses. Off the top of my head, this might be how to determine which database software is right for them, how to hire a database professional, why they need to perform regular database restore “fire drills”, etc. So you’re not talking about the technology…you’re talking about how the technology affects the business.

Pull Down Some Keywords

These keywords are what you’ll use in step 3. This is also what you’ll use inside your article (for SEO), meta tags, and article keywords. These keywords are ones that you’ll also use for AdWord campaigns and all that jazz. What you’ll do is go to a keyword tool. I used Spyfu for this, but you could also use something like SEMRush or Wordtracker or any number of free tools.

So what I did was go to SpyFu and type in a focus keyword. I need to populate my White Paper site, so I used “white paper” as the keyword.

Here’s what came up that seem most relevant to my niche site:

  • white paper
  • white papers
  • what is a white paper
  • white paper format
  • white paper examples
  • how to write a white paper

I went ahead and exported the full list, which I’ll use for advertising, WordPress keywords, and step 3. This is much faster than sitting and brainstorming for an hour.

Find Questions

The next step is to find questions based on the keywords. I use a tool called “Storybase” to do it. What storybase does is generate phrases, questions, and related phrases around your chosen keyword. It’ll also show you that keyword’s audience profile, such as if the audience is mostly male and where they live. It’s useful information that you can sort through and export. I don’t waste time sorting and deleting the list for my own purposes, but I would for a client.

Write Content

The final step is to write content based on the questions and keywords you’ve discovered. The best titles simply use that question. For example, “What is the definition of a White Paper”? The next best option is to make the question a headline in the article or blog post itself. For example, you’d write “White Paper 101” as the title and have “what is the definition of a white paper?” as one of the headlines. Hello, search engine traffic! I would also make sure to add relevant keywords in the article where it makes sense. (Stuffing doesn’t work anymore, by the way. So don’t do it!)

Now, let’s say that you don’t want to write content yourself. Maybe the thought of writing content is worse than going to the dentist. Maybe you take a long time and you’d rather make $100+ per hour consulting than writing crap articles. Or maybe you quite literally do not have time for article writing.

What are your options when you don’t have time to write blog posts?

  1. Go to a content mill or budget site.
  2. Hire a content writer who knows what she’s doing.

The first option is one I see most often. “Go to Fiverr!” they say. Or use Textbroker or Freelancr and find a cheap writer who’ll do it for $5 a pop. But let’s back up a second – what is that article worth to you? If you get one new client from it, isn’t it worth more than $5? Or conversely, what’s the loss if you lose a potential client because the article is inaccurate or poorly written? I bet that lost value is much, much higher than $5. For some of you, it might mean tens of thousands of dollars in lost revenue. There’s also the chance that they’re simply using rewritten content that isn’t original. That’s bad too and can get you in hot water.

The second option is more expensive up-front but worth it long-term. And that’s to hire someone like me to write content. What I do is I’ll come up with 50 to 100 blog post ideas. Then we’ll collaborate on priority – which ones we’ll tackle first. We’ll also determine which ones we’ll post on your site, which we’ll curate to LinkedIn, Medium, or Quora, and which ones we’ll try to get published on other people’s sites. (Free traffic is a good thing!) I also write 100% original content every time, ensuring that your articles are unique pieces of thought leadership that accurately reflect you, your brand, and your offer.


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About the author

Lynn Swayze

Lynn Swayze is a direct response copywriter for information marketers and info products. She helps entrepreneurs build a unique, competition-proof platform based on authority and personality. So you make more, sell more, and LOVE more of what you do.

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