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I have a secret to share about marketers.

In truth, you’ve probably noticed it yourself, because you’re smart.

You caffeinated enough for this?

So, marketers do this thing which is meant to FLIP your current beliefs and PERSUADE you to buy.

I call it the “Option Narrowing” approach, but I’m sure there’s a name for it.

Here’s how it looks:

“X IS DEAD!”

(Insert: emails, direct mail, Facebook, LinkedIn, blogging, social media, blah blah blah…)

When you see that, you know that the marketer is getting ready to pitch some niche service using a specific formula… probably at a high ticket cost to you.

Almost always at a high ticket cost.

It annoys me because it’s not true.

I mean, it’s effective, don’t get me wrong. But it’s falser than the eyelashes on Dita Von Teese.

The truth is that marketing is like MATH.

I’ve said this a million times to clients, and I’ll say it again:

Like tumblers in a lock, everything opens up for you in marketing when all the elements are in alignment.

If it’s not working, there’s a piece missing. Keep going. Keep tweaking.

Marketing works when you are…

🔥 Reaching your buyers where they are now…

🔥 Attracting them with messages they want to hear…

🔥 Validating their concerns…

🔥 Presenting them with a solution…

That’s when they’ll buy.

The “Marketing Trifecta” works no matter the medium. Attract, Indoctrinate, Convert.

So attract with a Facebook ad…

Indoctrinate with a VSL or webinar…

Convert with the sales page…

Boom.

Or attract with the blog post…

Indoctrinate through the opt-in and emails…

Convert with the sales page…

Up to you. Again, you’ll want to use whatever is in alignment with WHO YOU ARE (your persona) and who you’re attracting (your person).

It all works IF you’re doing it right.

If you want a resource for building an even better marketing campaign with all the right “elements”, head to LynnSwayze.com/11FactorsFree.

 

Lynn Swayze
written by: Lynn Swayze
Lynn Swayze is a Direct Response Copywriter, fiction author, and NLP Master-in-training who uses empathy, visualization, and time-tested persuasion techniques to write better copy. She writes copy for consultants, course creators, alternative health supplements, mindset coaches, and IT companies. She can be hired for landing pages, funnel copy, webinars, VSLs, and story-based email series. Send an email to hello@lynnswayze.com to discuss your next marketing project and how Lynn can help.
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