The Disney Secret to Better Sales
Almost everyone loves Disney.
Disney is hard to beat in terms of notoriety and success, wouldn’t you agree?
And of the three elements mentioned above, I believe their most important piece of the puzzle has to be the magic.
The magic is what makes people buy.
They want to believe you have a magic wand who can solve all their problems.
And they want to believe it’s as easy as pulling those crisp greenbacks out of an ATM.
Yet as entrepreneurs, we forget about the magic.
We’re so entrenched in our own systems and processes and industry knowledge that it’s become stale.
What is mesmerizing to others is just sleight of hand to us.
And we forget to include the magic, the curiosity, the wonder.
Instead, we get all boring with our marketing. We leave out the magic in our process. We forget to let the buyer believe there’s magic.
They know magic isn’t real.
But that doesn’t mean they don’t want to believe anyway.
So let’s feed their desire to believe, even for a little bit, that you have the magic solution.
Give your process a sexy name – a unique mechanism – and make it your magic spell.
Give the problem a unique name, too – the villain you must heroically help them defeat.
And then like Ursula painting cauldron pictures, paint their ideal life in the copy.
But remind them of the barely adequate doldrum of a life they have now, too…
… so they’ll want to get back to the land of magic as soon as possible…
… preferably, with credit card in tow.
That’s what needs to happen in your marketing, especially if you’re a consultant.
And if it’s not, let’s talk.