As you scale your service business, there's the possibility that you'll run up against your "Entrepreneur Type," and that it will lead you to either create the offer that aligns with you and makes you feel THRILLED to be in business. . . or else makes you hate what you've built and throw up resistance. 

In this article, we're going to go over the three "types" and how they show up in business. 

Here's a video on the topic in case that's easier for you:

The Three Entrepreneur Types

Every expert has a "battery," if you will, of three main motivators:

• Freedom
• Impact
• Community

Most of us have all three motivators driving us, but there will always be one that's more important than the others. And this primary driver is what makes you keep preferring . . .or disliking. . . the same offers even when they work amazingly for another entrepreneur. 

And remember: you will have all three motivators at some level. What matters is your PRIMARY motivator and that your offer incorporates these motivators in the order they're present in your psychology.

Motivator/Type One: Freedom

The first motivator is freedom. Freedom is your ability to control your life on your terms and build the business you desire. Freedom types tend to want to have lots of time off and prefer offers which give them ultimate freedom to do what they please, when they please. This type is generally less concerned about building out a specific "system" or doing any one particular thing. "Laptop lifestyle" people fall into this category.

These types love offers like:

• Running an agency where you can "walk away" for long periods
• Launching "passive" offers like affiliate marketing or info-marketing
• Being an independent service provider, like a copywriter, where you can work big projects and then go on vacation for a month
• Offers which give them flexibility to choose what they work on, for the sake of variety

These types bristle at offers like:

• Running a business with a lot of hours or "hand-holding"
• Launching highly engaged service-based offers with a lot of one-to-one engagement
• Working in businesses where their hours are controlled more tightly than they'd like

If you are this type, you definitely do NOT want to build any business where you can't create a lot of time to feed your need for variety and freedom. That's not to say you can't build a community or an agency, but DO build in enough downtime and flex time for you to feel like you "own" the runway.

Motivator/Type Two: Impact

The second motivator is impact. Impact is your ability to make a name for yourself, change people's lives, and feel recognition. Impact types dream of being on stage, being a "guru," or otherwise changing millions of lives. They also tend to be VERY PARTICULAR about the business they're building. My desire to build "OfferTherapy" and only OfferTherapy came out of being impact-driven, for example. 

These types love offers like:

• Building out their unique methodology, system, or program based on their vision/mission
• Information-driven offers which lead to high ticket coaching, speaking, or masterminds
• Agencies or services where they can specialize and make a big impact

These types bristle at offers like:

• Running a generic business which isn't making a difference or leaving a legacy
• Freelancing where they are a "cog in the wheel" and not making a name for themselves 

If you are this type, you definitely do NOT want to build any business where you aren't getting fast and tangible results for clients or building your dream. Chances are, anything other than building your dream won't work for you. 

Motivator/Type Three: Community

The second motivator is community. Community is your desire to belong and feel surrounded by people who share your passion. Community people constantly build offers, no matter what business they're in, where they are bringing people together. They tend to be more concerned about the people in their business than in the work they're doing for their clients, for example. 

These types love offers like:

• Building out communities, where they have a lot of being coming together (mastermind, community, meetup, network)
• Big agencies or companies where they can hire and work with great people
• Anything which lets them connect with people and share their knowledge with others (e.g., speaking)

These types bristle at offers like:

• Offers which require them to work long periods by themselves, like solo freelancing or affiliate marketing
• Freelancing where they are a "cog in the wheel" and not working alongside people and doing community-oriented things

If you are this type, you definitely do NOT want to build any business where you aren't free to build a community of people around you. No matter what business you build, make sure there's a community component to feed your desire for connection and belonging. 

What now? 

If you've figured out your type, great! Now it's time to evaluate the offer you're building (or have fallen into, in the case of freelancing) and consider whether the offer aligns with your type and meets your primary motivation needs.