Today, I want to reveal the harsh truth about marketing.
It’s a truth the “big guys” don’t always admit, especially since it applies to them, too.
The truth, if you have the courage to accept it…
… is that there really is no “magic pill” that will instantly solve all your sales and marketing problems.
Especially not one that’ll treat the disease of BAD or NO Marketing for months and months at a time.
Fact is, if you don’t market at all or don’t market well, you won’t have a pipeline of leads and steady sales when you need it.
And that’s a truth no matter who you are or what you do for a living.
Copywriters aren’t exempt.
Marketers aren’t exempt.
The guru hustling their butt off on IG isn’t exempt…
None of us are, if we’re honest.
So if you hide in a hole for a few years…
… or ignore your lead generation because you’re “too busy”…
.. or half ass your marketing because you’re “in demand”…
… you may very well suffer at some point once the lead spring dries up and the demand that once followed you dries up.
And unfortunately, there’s no magic pill or easy system that’ll fix it overnight.
That’s because if you’re without new blood in the pipeline, you still have to…
- Define and clarify your “eleven marketing factors”, including your core offer, who you’re selling to, and at what price you’re selling it
- Build that marketing campaign from top to bottom, so you generate sales on demand
- Stick with it long enough to see results
- Fund the tools and time necessary to make it run, unless you’re one of those psychos who routinely convinces others to work for you for free
- Hold the sales calls and miss a few
- Follow up with leads who haven’t responded, or who say, “Maybe later”
- Show up and continue to do the work for those who’ve already paid
Even if you’re going “barebones” with your marketing and only relying on a social media platform or some cold emails or letters, you STILL have to follow the strategy, do the work, and stick with it.
Which is why I insist on the idea that marketing is more math than magic.
Sure, I will use magical thinking in my own marketing. I’ll use it in campaigns for others.
Magical thinking is what makes you, me, and everyone else buy.
But the truth is that marketing is work, and if you stick with it and optimize it long enough, you’ll finally hit paydirt and find the gold.
The question is… are you ready and willing to do that?
If you’d like some help coming up with a campaign from scratch, I’m launching a book called The Eleven Marketing Factors.
It gives you all the components you need to have hammered down if you want to create compelling marketing messages. Simply PM me or email firstname.lastname@example.org to get on the list to be first in line when it’s ready.
P.S. This “truth” is one reason REFERRAL MARKETING should always be in your marketing mix at some point. Because if you’re not encouraging and rewarding your happy clients for referring you, then you’re missing out on one of the easiest marketing channels you’ll ever own.