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Every once in a while, I come across copywriters who can’t “get it up” for clients.

That is, they can woo the client into working with them.

And they can promise the moon and come up with a big idea.

But actually writing the copy?

That’s when they wilt faster than a stalk of lettuce on a hot summer day.

I’ve seen copywriters spend weeks… even months… trying to hammer out copy that should only take a week or two with the right process.

Heck, it used to be me. 🙈

I’d beat myself up because I believed I was a *terrible* copywriter.

(Despite loads of praise, DATA, gobs of training, etc… )

And then I’d never get anything done because I was AFRAID of failing (because obviously, terrible copywriters fail. Ugh).

And while now that belief is gone thanks to Erin Pheil at #Mindfix, I want to share a workaround that helped me get through the self-doubt obstacle course.

It’s like viagra for your copywriting.

What the workaround does is basically trick your mind by giving you RITUAL. And by going through the ritual, you let your subconscious take over and before you know it, copy starts flowing out of your brain like water out of a rock.

To pull this Moses magic, here’s what I did:

  1. Found/created systems that helped me gather all the puzzle pieces.
  2. Found/created systems that ORGANIZED the puzzle pieces.
  3. Built the damn puzzle.

 

It’s that simple. ☝️☝️☝️☝️☝️

 

🔥 Systems that help you gather the puzzle pieces (research):

– My “11 Marketing Factors” template (lynnswayze.com/11factorsfree)

Todd Brown‘s E5 System

– Pre-Copy Checklists (Clayton Makepeace has a good one in his speedwriting course)

Kevin Rogers (CopyChief) notecard method

– Robert Planks’ Speed Copy Program

 

🔥 Systems that help you organize the puzzle pieces (structure):

Todd Brown E5 System

CopyHour Training

– Joe Schriefer’s “Copyboarding” training

John Carlton Simple Writing System

– Robert Planks’ Speed Copy Program

Colin Theriot ‘s copy templates

 

🔥 Systems that help you build the puzzle (write/edit):

– John Carlton’s Simple Writing System

– Copy Hour Training

– Clayton Makepeace’s programs (Quickstart, etc)

Bond Halbert “Copywriting Method Part III” book on editing

Kevin Rogers – Copy Chief– get advice on your copy after it’s been written

– Copy mentorship, like with Trevor ToeCracker Crook or Pete Godfrey

 

To organize it all for myself, I made a “copywriting grimoire” I can go through… like my own personal textbook of all the things I’ve learned and want to remember when I research, structure, write, and edit copy.

It helped me tell myself, “OK, I went through all the steps. This is going to be good copy.”

Which let me:

  1. Write better copy.
  2. Write faster copy.
  3. Have more confidence in my copy.
  4. Get better results for clients

Of course, nothing beats eliminating your 🐒 mindset monkeys 🐒 with the help of Erin Pheil #Mindfix , but if you can’t do that now, then try this.

Let me know how it goes.

Here’s to your health, wealth, and abundance,

Lynn

Lynn Swayze
written by: Lynn Swayze
Lynn Swayze is a Direct Response Copywriter, fiction author, and NLP Master-in-training who uses empathy, visualization, and time-tested persuasion techniques to write better copy. She writes copy for consultants, course creators, alternative health supplements, mindset coaches, and IT companies. She can be hired for landing pages, funnel copy, webinars, VSLs, and story-based email series. Send an email to copywriter@lynnswayze.com to discuss your next marketing project and how Lynn can help.
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