What High Ticket Gurus Don’t Tell You About Pricing. (But I Will)

If you’ve followed marketing consultants for any length of time, you’ve probably run across the numerous high ticket offer gurus out there.

At this point, almost everyone has jumped onto the “high ticket or bust” mantra.


You know, the ones who say that:

👉 Low ticket offers, or ascension marketing, is “dead”

👉 Low ticket customers don’t have “skin in the game”

👉 You can’t build a business using multiple product lines


And frankly, it’s easy to see why this is so damn popular.


🔥 For one, it’s profitable to sell to those who can afford a high ticket price…

🔥 And second, it’s nice to only spend your time with those who’ll treat you well…

🔥 And it’s great to work with those who are ready to implement…


But most of all, it’s much easier to run a business off a single core offer (or group program) than it is to customize projects for each client.

Unfortunately, there’s a catch to “just price higher” and it’s one the high ticket gurus don’t mention very often.

Changing only your pricing, without also changing THIS (which I’ll reveal in a moment), is guaranteeing you’ll get even fewer sales than you did before.

Which is why you’d be wise to keep reading and then take heed to what I’m going to tell you today.

You see, all pricing exists in what I call the “Pricing Goldilocks Zone”.

👉  Price to little for the person you’re targeting, and they won’t buy.

👉 Price too high for the person you’re targeting, and they won’t buy.

There’s a finite range you’re working with.

So if your product sold like hotcakes at $500, but then didn’t sell at all at $2500… you’ve stepped out of the zone.

Or if you usually sell $15,000 packages and couldn’t get a soul to nab your discounted offer… you’re also stepping out of the zone.

But wait, there’s more. 🙂

The REAL TRUTH is that this “pricing happy area” is based on eleven unique factors. (That’s the “thing” I mentioned earlier.)

And like planets in a heroic journey, each of these factors has to be in complete alignment in order for your marketing campaigns and offers to truly work.

Thankfully for you, I lay them all out in detail in my soon-to-be-released book, The Eleven Marketing Factors.

Interested enough to be first in line to get your copy? (And maybe even be one of 15 who’ll get a FREE copy?)

Opt in to the insider’s list by sending me an email at copywriter@lynnswayze.com. I’ll personally reach out when it’s ready… AND I’ll rush the condensed 3-page version as a thank you for being so awesome.

About the Author

Lynn Swayze is a Direct Response Copywriter, fiction author, and NLP Master-in-training who uses empathy, visualization, and time-tested persuasion techniques to write better copy. She writes copy for consultants, course creators, alternative health supplements, mindset coaches, and IT companies. She can be hired for landing pages, funnel copy, webinars, VSLs, and story-based email series. Send an email to copywriter@lynnswayze.com to discuss your next marketing project and how Lynn can help.