“Don’t talk to me about rules, dear. Where I stay, I make the goddamn rules.” – Maria Callas

In Wild Women Talk Back : Audacious Advice for the Bedroom, Boardroom, and Beyond by Autumn Stephens, Maria Callas gave that quote in regards to her controversial personality and performance.

You see, Callas achieved fame at a time (in the early 20th century) when women were slim, slim, slim… yet she was overweight and audaciously confident in herself. Even when she slimmed down to meet public standards, she continued to act in defiance of cultural norms of the day.

(Such as being a “diva”, dating extravagantly rich men, and cultivating a persona worthy of the celebrity she was.)

Much like Mae West, Callas called the shots and won big in return.

She was called a “genius” and “magnificent” and “goddess” by her peers, even as she skirted the rules and failed as a singer by some people’s standards.

She had magnetic presence caused by living her life, her way.

What does this mean for us as consultants?

It means that in order to sell as effortlessly as possible, build your tribe, and enjoy the work you do, you need to be ruthlessly in congruence just like Mara Calla.

The persona you adopt as an expert should be in alignment with the person you’re trying to sell to and the package you’re selling.

And when you have ruthless authenticity and put all the pieces in alignment with your worldview (YOUR rules), you sell.

Not your clients rules. Not your peers rules. YOUR RULES.

Your business, your way.

And if people don’t like who you are and the world you’ve created? Well, they can find someone else.

People are attracted to leaders with the courage to be authentic.

Only insecure, commoditized non-experts try to water down who they are to fit the mold.

Experts do the opposite.

Will you have detractors? Oh yeah.

Will you push some people away? I hope so.

But will you be the PERFECT SOLUTION for others? YES! YES! YES!

That’s what you’re likely missing if you aren’t selling as much as you’d like as a consultant, you’re likely missing this type of ruthless authenticity and ultimate congruence.

If you’re not sure where to start, then, I have the solution for you.

I’m giving away my Concise Guide to the 11 Marketing Factors absolutely free.

In this short PDF guide, you’ll discover:

  • The 11 factors which must be in congruence if you want to build effective marketing campaigns for your consulting business
  • What each of those factors means and how to define them for yourself
  • How to put it all together into a concise statement to give to your marketing team

Claim your copy now. 

Lynn Swayze
written by: Lynn Swayze
Lynn Swayze is a Direct Response Copywriter, fiction author, and NLP Master-in-training who uses empathy, visualization, and time-tested persuasion techniques to write better copy. She writes copy for consultants, course creators, alternative health supplements, mindset coaches, and IT companies. She can be hired for landing pages, funnel copy, webinars, VSLs, and story-based email series. Send an email to to discuss your next marketing project and how Lynn can help.