Written by Lynn Swayze
If you’re running a business, then you should know one thing:
You are already a successful professional or business owner. 
And I want to prove it to you.
If you’re struggling right now, then this post is especially for you, so don’t set it aside until you’ve read it all and had a chance to take in the lesson. It’s just that important.
Okay, ready?
You, yes YOU, are already a massive success.
If you’re like many, you are already really good at:
NOT standing out in a crowded marketplace as the incomparable, competition-proof, trusted authority
NOT commanding the kind of fees you desire in exchange for the value you bring
NOT feeling confident and empowered to only work with amazing clients and customers
NOT working smarter, rather than harder
NOT feeling in control of all areas of your life
NOT feeling authentically ‘YOU’ in all areas
NOT living out your life’s vision and long-term hopes and dreams
You, yes you, are already a massive success…
And doing, getting, and being what you DON’T want.
Congrats!
Feel that for a moment.
How good it feels… to succeed.
You ARE getting an outcome.
You ARE working toward a goal
You ARE accomplishing something
… the direction is just wrong.
The path you’ve found yourself on isn’t going in the way you’d like.
Which means, you need a Business GPS to RE-direct your success in a new direction, so that all of your momentum means something good.
When you’re doing the right thing well rather than doing stupid things faster…
Magic happens.
(Well, not magic. But it may feel like magic when you see how fast, easy, and profitable doing the right thing in your business can be.)
I’m talking things like:
Elevating your positioning so that you appear as the preeminent, incomparable, competiton-proof answer to your client’s painful, expensive problem
Clarifying your entire online and offline presence (messaging, offers, the whole nine yards) so that the value you bring is a ‘no-brainer’ to those who would otherwise choose your competitor
Empowering everyone on your team to be a part of the sales process, rather than putting the responsibility on a select few shoulders
Eliminating activities, assets, messaging, offers, and positioning which doesn’t serve your desired goal for your business
And so on…
It’s your choice.
But whatever you choose, at least rest assured that you’re already an unlimited, massive success.
It’s just at what.
And when you’re ready to change the ‘what’ in your business, then let’s talk.
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