About Lynn Swayze

The Mission: Your Success

I'm on a mission to make marketing simple and effective. I want you to feel comfortable and confident about the marketing you're putting out, knowing why it works and what you should do next.

We'll do this by bringing systems, a testing mindset, intuition, and data back into the equation. Because marketing is creative, but that doesn't mean it should mean throwing stuff at the wall hoping something will stick. 

And finally, my goal is that your business is better off after hiring me than before. 

Core values

• Make Organizations Better. We will only work with organizations we can actually help and improve their situation. If that means saying no or referring you to a partner/peer, we will do so. 
• Training, not Gatekeeping. We believe that our job is to partner with you and your teams to help you be better at your jobs, rather than gatekeeping your systems and the tasks. So we'll never "own" your website and we won't keep you from knowing exactly what we're doing and why. 
• Make work visible. We believe in an agile approach to marketing and sales. As such, we work toward aligned goals, iterate and optimize as we go, and keep the work visible. Never again will you pay $10K a month and wonder, "wait, are they actually doing anything?"
• Human-First. We are not transhumanists at LynnSwayze.com. We believe the whole point of technology, marketing, and sales is to make human lives better. The marketing we teach and implement is designed to enhance and promote trust, rather than erode it. And we aim to minimize our AI usage to what is ethical, responsible, and minimally invasive to the environment and to human excellence.