In the 5 years before launching Deep Resonance, I’ve been hired to achieve one very important and profitable outcome:
Dramatically and Consistently improve ad results on Facebook to cold audiences
And if I had to give one piece of advice for how to do just that…
Which, incidentally, will also improve all of your ads results…
It’s this:
- Pick the ONE point on the Sophistication Spectrum you want to focus on (for most of you, this is your BEST BUYER)
- Pick ONE problem in their business which, if they implemented your offer/solution, would be completely solved
- Connect the dots between how that problem shows up (the symptoms, objections, preconceptions, or the scenario) and the offer you’re making: learn more, register, tap here, buy now, get it, claim it, see more, etc.— ideally, using real client language
That’s it.
X STOP trying to target everyone
X STOP being clever rather than clear
X STOP trying to sell the solution in the ad
Try it and let me know how it goes.
— Lynn
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