All Posts by Lynn Swayze

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About the Author

Direct Response Copywriter Lynn Swayze has specialized in Consultant Marketing and Information Marketing since she jumped on the scene in 2014. She's worked with big names like Agora, Kevin Rogers, John Bowen, Mike Weiss, Jason Hanson, and more. She works as CMO to IDRM LLP and is a staff copywriter at several organizations.

Oct 04

What this “Marketer” Told Me SHOCKED ME

By Lynn Swayze

I want to tell you a story about the conversation that lit my soul on fire about teaching small businesses how to market effectively.  So, it was about April 2017 and at the time I lived in Bloomington, Indiana. At that time I spent my days working at a coworking space in town and regularly mingled […]

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Oct 02

7 Easy Ways to Track the ROI of Conference Spending – Part 2

By Lynn Swayze

I recently wrote an article called, “Seven Easy Ways to Track the ROI of Conference Spending”. In that article, I laid out the what and why it’s important to track and prove the ROI of your conference speaking, but didn’t dig into the how. In this article, I want to dig into the how for those three steps. To recap, they are as […]

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Sep 24

7 Easy Ways to Track and Improve the ROI of Conference Speaking

By Lynn Swayze

If you’re a consultant or consulting agency and looking to expand into conferences – especially speaking at conferences – then what I’ve written in this article is for you. Here are 7 ways you can transform those appearances into a lead-generating funnel you can “count on” – literally. Here’s what I suggest you implement right […]

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Oct 26

How to Get Unstuck So You Can Scale Up – FAST

By Lynn Swayze

One of the biggest obstacles faced by my prospects and clients is the inability to free up time to do important work necessary to scale. So often, the solopreneurs who’d most benefit from foundational scaling steps – documentation, delegation, and productization – simply don’t have the time to do it! So they’re stuck not because they have […]

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