This is the Easiest Form of Proof You Can Try Right Now

Last week I got the question, “How can I get clients if I don’t have testimonials and case studies yet?”

https://youtu.be/hcJ7tLIgvWk

Before I answer that… do you remember those late-night infomercials? You know, the ones which came on at 1am hosted by a too-chipper woman who was like, “Look what happens when we pour dirt into this carpet! The Carpet-master 5000 cleans it like new! Amazing! And look what else it does…”

Those informercials were designed to stack every form of proof and persuasion possible into one concise block:

• Awards
• Sheer Number of testimonials
• Use cases
• Case studies
• Unique mechanisms
• Guarantees
• Bonuses

And above all, the proof they stacked was… demonstration.

Demonstration is one of my favorite forms of proof, because if you do it right, it allows your best clients to get a taste for what you do and to experience it for themselves in some way.

Demonstration for Marketers

This is trueespecially if you’re a marketer, because as a marketer, you get to do marketing and then all of your marketing can be a demonstration of the very thing you do.

What better way to say, I know what I’m doing and I get results than to get results using your own marketing?

Demonstrations are a great form of proof if you can make it work. But I can hear you now, “Lynn, we’re not marketers. How do we demonstrate what we do?”

Demonstration for Software Developers

So let’s say you’re a technical consultant, like you’re a software developer. What you do is you make some apps, show your process, build in public, and then build a case study from it, demonstrating your thought process, “Here’s what we wanted to solve, here’s how we did it, here’s the technology we used.”

And then, you can use that to start this conversation, because then you can actually share the information as opposed to if you’ve worked with clients. Because we all know that too often, when you work with clients, sometimes you’re under non-disclosures where you can’t share the juicy details. You certainly can’t talk necessarily about frameworks or the decisions that you made because that might create security vulnerabilities and risks.

But with your own stuff, you get to talk about it all day as much as you like.

An alternative would be to create a discovery type offer where you are working on something with your best buyer in a very short timeframe to deliver a very specific outcome.

What about the Licensed Professional Services Provider?

Now, if you’re a licensed provider like a lawyer, public adjuster, accountant, CPA, etc it’s a little bit different. Here, what you you want be demonstrating is your thought process.

You need to be demonstrating, “this is how I approach certain problems” (problems which, if you do this right, your ideal buyer has and will identify with).

What about the Coach?

Or let’s say you’re a coach. You could have an example coaching session, part of some kind of like video, VSL, or webinar. Or you could experientially, through a webinar, a workshop, or a course, take prospects through what coaching feels like.

There’s so many ways to do this right. Technically, a well-created case study could potentially be demonstration. The ideas are endless.

TL;DR: don’t let being new or being under non-competes stand in your way of demonstrating how you work, because it’s one of your best “hidden marketing opportunities”.

Try it and let me know how it goes,

— Lynn

P.S. My name is Lynn Swayze and I’m “The Expert’s Copywriter.” I help Experts to dramatically improve their messaging and offers so that more smart people buy what they have they’re selling. You can bypass Big Tech and the algorithms by subscribing to my daily email list at LynnSwayze.com/Daily