#021: Two Kinds of Experts (Which will you be?)

#006: The Sophistication Spectrum: How to Understand Avatars, Align Messaging, and Create Better Marketing

#011: Why Ad Agencies Fail Experts – and What to Do About It 

#012: The Job of Marketing for Experts is to Facilitate Sales (If it’s not, it’s not working)

#008: How I Saved a $30 Million Dollar Per Year Agency Owner from Himself… and Got His Company a $1 Million Dollar Project Within 90 Days

#015: Just because some want to scale to an Expert Enterprise…doesn’t mean you have to