Category Archives for "Funnel Marketing"

Oct 04

What this “Marketer” Told Me SHOCKED ME

By Lynn Swayze

I want to tell you a story about the conversation that lit my soul on fire about teaching small businesses how to market effectively.  So, it was about April 2017 and at the time I lived in Bloomington, Indiana. At that time I spent my days working at a coworking space in town and regularly mingled […]

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Oct 02

7 Easy Ways to Track the ROI of Conference Spending – Part 2

By Lynn Swayze

I recently wrote an article called, “Seven Easy Ways to Track the ROI of Conference Spending”. In that article, I laid out the what and why it’s important to track and prove the ROI of your conference speaking, but didn’t dig into the how. In this article, I want to dig into the how for those three steps. To recap, they are as […]

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Sep 24

7 Easy Ways to Track and Improve the ROI of Conference Speaking

By Lynn Swayze

If you’re a consultant or consulting agency and looking to expand into conferences – especially speaking at conferences – then what I’ve written in this article is for you. Here are 7 ways you can transform those appearances into a lead-generating funnel you can “count on” – literally. Here’s what I suggest you implement right […]

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