Coming October 15th, 2026 The Resistance Buster Program

Daily Newsletter 1 min read

Marketing will Bring it All Up (And that’s okay)

Published on October 12, 2026

Unfortunately, almost no one tells entrepreneurs that marketing will bring up absolutely all of your internal resistance:

  • That voice in your head which says “you’re not good enough”
  • Your beliefs about money… which is really about rejection, worth, or value
  • Your fears of rejection
  • Your fears of being controlled, and how being successful means you won’t have control over your time, energy, or attention
  • Concerns that you can’t handle the level of success
  • Fears about being seen
  • Subconscious messages about “being the center of attention”
  • Installed values like “money is the root of all evil” and “only God can have glory”
  • Feeling like the shoe must always drop…
  • Secretly believing that nothing good actually ever happens to you

And so forth and so on.

And when you feel a trigger and then an emotion like this, I want you to do the bravest thing you can:

Let it come up, let it flow, and let it fly away.

My mentor likes to day, “Emotions are just energy, and energy is meant to flow.”

You are not meant to stuff this stuff down for the rest of your life.

— Lynn

About Lynn M. Swayze, CHt, NLP

Lynn M. Swayze, CHt, NLP is the founder of The Swayze Protocol, a multi-pronged approach for creating change at the subconscious level through removing what blocks you, rather than layering on mantras and suggestions. Experience release of the triggers, fears, phobias, and limiting beliefs at the root for lasting confidence and a return to your True Self.

View all posts by Lynn M. Swayze, CHt, NLP →

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